Wednesday, August 22, 2012

Tiger roars... and how! The economics of 'Ek Tha Tiger'

by Taran Adarsh

Everyone -- print media, TV journos, radio jockeys, websites, the enormous FB and Twitter fraternity, the netizens across the globe, also just about everyone within the film industry [which includes some A-list actors as well] -- is monitoring the day-wise biz of EK THA TIGER. That's the kind of frenzy this film has generated.

Enough has been said, spoken and written about the merits/demerits of the film. So let's not get there. Instead, it's time to do the hisaab-kitaab of this much-talked-about biggie…
Cost of production + Print & Advertising -- 90 cr

The revenue this film has generated/will generate... 
Satellite Rights -- 44 cr to 45 cr
Music Rights + Home Video + Ringtones -- 6 cr
Overseas theatrical share [expected] -- 20 cr to 25 cr
India theatrical share [expected] -- 95 cr to 100 cr
Total revenue generated -- 165 cr to 175 cr
Return on investment [after deducting the cost] -- 75 cr to 85 cr

If this is not a sure shot Blockbuster, what is?



http://www.bollywoodhungama.com/trade/businesstalk/id/546/date/2012-08-22

No comments:

Post a Comment