In the current market scenario when the maximum moolah for a film is  generated in it's first week with more than half of it coming in the  first three days itself, it is imperative that audience across different  age groups and segments walk into theatres across the country in  dozens. The makers of Dabangg  are conscious of this fact and are sure that in order to get maximum  footfalls, bringing in family audience is the key. No wonder, they are  pushing for a 'Universal' certificate and are in no mood to settle for  an 'Adults Only' certificate.
 "We are very clear about that. Dabangg is a universal film and  not targeted only for youth. There isn't anything at all in the film  that would lead to an 'A' certificate", says Arbaaz Khan who is  understandably protective about his debut production.
 Ask him whether Censors would have any issues with the brutal and rustic  action in the film and Arbaaz denies any such possibility.
 "It is understandable for a film to get an 'A' certificate if it has  blood all around with lot of gruesome and violent action. In case of Dabangg,  there isn't anything remotely close to that. It is a fun masala  entertainer and that's the way we have projected the film through promos  as well", Arbaaz reasons.
 However, the fact remains that Wanted was a fun film as well but  it had received an 'A' certificate. It is a different matter though that  the film still went on to be a super-hit at the box office even with a  reduced audience base. Still, doesn't past reference make the producer  in him wary, especially so because Dabangg is supposed to be carrying the 'cool action' quotient the same way forward as Wanted?
 "God forbid, even if there is any particular shot that Censors may feel  would qualify for adults only, I would fight for it, perhaps relent  eventually but won't allow it come in the way for Dabangg to miss  out on a 'U' certificate", Arbaaz responds quickly, "Of course, in my  heart I don't think I would have to touch even a single shot. My film is  for family audience. Also, it doesn't touch upon any sensitive issues.  It doesn't have any vulgarity. Also, there isn't any foul language which  is unbearable for audience to digest."
 For someone who is attached to his film, Arbaaz understands that an 'A'  certificate does affect a film's market eventually. "Today there is  monitoring of people who step into theatres to watch a film. Dabangg  is a film for single screens as well as multiplexes, A centres as well  as B and C centres. It would appeal to all classes; it has to work  everywhere. I want maximum number of people to watch Dabangg. Period."
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