Monday, July 11, 2016

Sultan Has An Unbelievable Extended Weekend


Sultan has had an unbelievable extended five-day weekend grossing around 181.50 crore apprx nett in five days. These figures are similar to what Bajrangi Bhaijaan and PK did in seven days. The film just shattered almost every record in the book. There was a dip on Friday which was a working day but the film went up to the Eid levels again on Saturday and Sunday. An early estimate for Sunday is 39 crore nett apprx.

The figures were record breaking all over with every circuit doing fantastic business. The North Indian touch in the film has meant that North is extraordinary but places where it may have found it harder like Mysore and West Bengal are also huge with the former hitting 11.50 crore nett in five days.

The weekend business has ensured the film is a BLOCKBUSTER and it remains to be seen where Monday lands up. The film does not have the benefit of weekday holidays like a Bajrangi Bhaijaan or PK which allowed ticket rates for those films to stay at weekend levels so it will harder to set weekday records but what is certain is that film will become the first film to cross 200 crore nett in a week, another major record added to the list.

Source: Box Office India

Sunday, July 10, 2016

Sultan Has Extraordinary Saturday

Sultan had a phenomenal Saturday with business of around 36.50 crore nett which takes the four-day total to around 142 crore nett and if the advances for Sunday are counted the 150 crore nett barrier had already been breached by the end of business on Saturday.

The film just ran riot on Saturday especially in North India with Delhi / UP flirting with all-time record collections and East Punjab growing a humongous 30% plus from high levels on Friday. It is very difficult for a commercial masala film coming on a such a wide release to grow on Saturday if its day two but here there is growth in the 20% region despite it being day four.

The Eid benefit is normally there for three days in the Muslim centres and that will have ended yesterday but it is Sunday now and normally for this type of film you would assume that Sunday will show more growth than Saturday so possibly history is about to be created with the first 40 crore nett plus day and highest single day in history.

Obviously it is not certain that Sunday will show more growth than Saturday because eventually the Sunday is day five and Muslim centres are getting back to normal but with the sort of Saturday the film has had even 10% growth will mean an extraordinary Sunday.

Basically the film is going to do similar to what Bajrangi Bhaijaan (184 cr) did in a week in five days. It could go a little higher or little lower depending on Sunday but the range is around Bajrangi Bhaijaan seven days in five days.

Source: Box Office India


Saturday, July 9, 2016

Sultan Is Excellent On Third Day

Sultan was excellent again on day three with business of 31.50 crore nett apprx as per early estimates which has taken its three-day weekend business to around the 105 crore nett which is an all-time record for Hindi cinema. The drop on day three is 15% which is excellent as its coming of a holiday period though in some parts the Eid factor is still helping collections and this will ease slowly over the weekend. 

The film is still going up and down in the various circuits and it will be Monday that the circuits will come done to the more normal ratios. On day three Mumbai, Rajasthan and Nizam / andhra all held very well, Delhi / UP was phenomenal as it did better than the first day while East Punjab which smashed all records in the first two days had the biggest drop.

The third day has ensured the film is the biggest hit of the year although that’s not really saying much when Airlift, the biggest hit of the year prior to Sultan only did well only in the main cities meaning its hardly competition for a real Hindi film like Sultan.

It’s difficult to say where the collections will go today as there is no precedence in the recent past to how Eid has fallen and then the fourth day being a Saturday which is a day where some circuit shows healthy gains. But here it’s not the second day but fourth day which should makes gains harder. 

Source: Box Office India

Friday, July 8, 2016

Sultan Has Strong Hold On Second Day


Sultan did excellent business on day two with business set to be very close to the first day with business in the 36 crore nett region. The two-day business will be in the 72-73 crore nett region. The film has actually gained in North India, Central India and Nizam / Andhra but when the final collections come from Mumbai circuit later on they may take the all India total a little lower than the first day.  

Normally there is a 15-20% drop on the day after the Eid holiday but here there is hardly a drop as Eid actually fell a day later than the official holiday had been announced. This is also why the collections are all over the place with each circuit behaving differently depending on the holiday situation.

 It is looking as per early estimates that it is the second time that a film has managed to score two days over 35 crore nett. The first being Bajrangi Bhaijaan last year which was over 35 crore nett on Saturday and Sunday. Dhoom 3 is the only film to score three days of over 30 crore nett and that is what Sultan can do or maybe even one better and a historic 4 or even 5 days of over 30 crore nett. But that will depend on where the films lands today.

The business is excellent all over but it is record breaking in East Punjab while Delhi / UP is playing catch up due to day one being Ramazan but the film is looking set for a fantastic run in North India. It was historic in North India on day two with business similar to Prem Ratan Dhan Payo record breaking day one. CI amd Nizam / Andhra also created history with the highest figures ever for any day in both circuits.

Source: Box Office India